Choosing Your Typeface

Want to experiment with some Web fonts for your new web design? 

TypeTester

This wonderful little tool will allow you to compare side-by-side different fonts in HTML format.  In the "choose typeface" drop-down you can select Windows or Mac safe fonts.

TypeTester

Baseline Rhythm Calculator

This tool allows you determine the right spacing between sentences in paragraph.

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Web Analytics, What Are Your Customers Looking For?

What do customers really want from your website?  The answers are obvious, and overlooked by many businesses.  By reviewing Web analytic data, your company can gain insight into customer behavior and address their wants and needs throughout the sales process.

This article published in April 2008 in the Atlanta Business Chronicle explains the important areas of benchmarking your Web analytics.

Remember that an effective website speaks to consumers during every stage of their purchase process, from initial branding, product education and trial, to lead capture, first-time sale and repeat sale. Your website data will provide insights in each of these areas.

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Design Best Practices For Search Engine Optimization

When designing a site Wall Street Journal offers these tips for maximum SEO effects. In Search of Traffic; A Web site is only as valuable as the number of people who see it. Here’s how to make sure customers can find you online.

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