http://www.discovermediallc.com/ Design and Marketing Blog en info@discovermediallc.com Copyright 2008 2008-06-04T22:33:00-05:00 http://www.discovermediallc.com/blog/dt/choosing_your_typeface/ http://www.discovermediallc.com/blog/dt/choosing_your_typeface/#When:22:33:00Z Want to experiment with some Web fonts for your new web design?  TypeTesterThis wonderful little tool will allow you to compare side-by-side different fonts in HTML format.  In the "choose typeface" drop-down you can select Windows or Mac safe fonts.TypeTesterBaseline Rhythm CalculatorThis tool allows you determine the right spacing between sentences in paragraph. Website Design 2008-06-04T22:33:00-05:00 http://www.discovermediallc.com/blog/dt/would_your_company_benefit_from_a_blog/ http://www.discovermediallc.com/blog/dt/would_your_company_benefit_from_a_blog/#When:22:23:01Z You’ve probably been wondering if a blog is right for your business.  More and more of your clients and prospects are turning to the Web for answers to their questions about products and services.  But putting a blog up doesn’t guarantee results.  Proper marketing and unique content is the backbone to any blog.  Blogging is not all fun, it takes serious work and patience to stand out in the crowd.  Want to hear some real-life examples?  This article in the Wall Street Journal talks about businesses and blogging. An excellent read if you’re considering a blog for your business.A blog can help you...establish your credibility and expertise, and that is what encourages people to click and buy.. Business Blogs 2008-06-04T22:23:01-05:00 http://www.discovermediallc.com/blog/dt/web_analytics_what_are_they_good_for/ http://www.discovermediallc.com/blog/dt/web_analytics_what_are_they_good_for/#When:22:00:00Z What do customers really want from your website?  The answers are obvious, and overlooked by many businesses.  By reviewing Web analytic data, your company can gain insight into customer behavior and address their wants and needs throughout the sales process.This article published in April 2008 in the Atlanta Business Chronicle explains the important areas of benchmarking your Web analytics.Remember that an effective website speaks to consumers during every stage of their purchase process, from initial branding, product education and trial, to lead capture, first-time sale and repeat sale. Your website data will provide insights in each of these areas. Website Design 2008-06-04T22:00:00-05:00 http://www.discovermediallc.com/blog/dt/choosing_a_business_name_and_web_addresses/ http://www.discovermediallc.com/blog/dt/choosing_a_business_name_and_web_addresses/#When:05:58:00Z When choosing a business name keep available domain names in mind. Marketing 2008-01-31T05:58:00-05:00 http://www.discovermediallc.com/blog/dt/design_best_practices_for_search_engine_optimization/ http://www.discovermediallc.com/blog/dt/design_best_practices_for_search_engine_optimization/#When:05:50:00Z When designing a site Wall Street Journal offers these tips for maximum SEO effects. In Search of Traffic; A Web site is only as valuable as the number of people who see it. Here’s how to make sure customers can find you online. Website Design 2008-01-31T05:50:00-05:00 http://www.discovermediallc.com/blog/dt/rebranding_for_higher_revenues_wsj/ http://www.discovermediallc.com/blog/dt/rebranding_for_higher_revenues_wsj/#When:05:45:01Z From the the Wall Street Journal: Extreme Makeover; Entrepreneurs have shied away from rebranding their companies. But as competition rises and costs fall, that’s starting to change. Electronic Branding 2008-01-31T05:45:01-05:00 http://www.discovermediallc.com/blog/dt/best_kept_marketing_secrets/ http://www.discovermediallc.com/blog/dt/best_kept_marketing_secrets/#When:03:45:00Z The worlds top marketing experts asked to share marketing secrets. Marketing 2008-01-31T03:45:00-05:00