Armstrong Patio and Wall

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Armstrong Patio and Wall

The Situation:

Hardscape contractor wanting to attract new customers with online advertising for paver patios and retaining walls.

The Problem:

The existing website was buried in the search engines. Site design was made up of mostly images, and flash, not optimized for search engine discovery and indexing.  With no call to actions and hard to find submission forms the website would not produce good results for a pay per click campaign. The client also needed the ability to update customer photos and FAQs without having to pay for each update.

The Solution:

Complete redesign of the website graphics, layout, and internal structure to entice customers to learn more about the company’s services and attractive code structure for search engine spiders. Replaced image heavy pages with text and simplified message. Implemented a content management system for self service updates of the site.

The Result:

Positive feedback from customers who like to see work examples.  Increased calls and information requests resulting in larger jobs.