Lead Generation & Internet Marketing
Is your company taking full advantage of internet marketing opportunities? Today, like never before, small businesses can economically compete with larger firms for market placement of products and services. Internet marketing campaigns can produce measurable return on investment and should be considered a keystone in any marketing budget.
Pay Per Click (PPC), Leads
PPC, or pay per click, is similar to classified advertisements in the newspaper. PPC ads appear in search results on sites like Google, Yahoo, Ask, and MSN after a customer performs a search. Usually located at the top of search results, or on the right-hand side of the page, these ads appear based on your predefined keywords that correlate with a particular offering. PPC is an effective and inexpensive way to reach customers. Best of all, as the name implies, the advertiser is only charged if the ad is clicked. Discover Media, LLC can help your company establish and manage PPC campaigns that convert visitors into customers.
Search Engine Optimization (SEO), Natural Search
Every business would like their website to appear naturally (non-PPC) on the first page of search results from search engines like Google, Yahoo, and MSN/Live for a product or service they offer. But how can this be done? By combining clean website structure, pertinent website content and spreading the word on the internet that your site exist, your company can increase it’s market share of search engines results.
SEO is complex and requires constant education. Some SEO tactics can be considered unethical and once uncovered by search engines, delisting of complete websites occur. Discover Media only operates under permissible guidelines set forth by search engines ensuring long-term return on investment. We specialize in search engine optimization to help your site get closer to the top!
E-mail Marketing
Are you sending out a monthly newsletter? Is anyone reading it? How do you know? Today, many third-party online software exists to enable small to medium-sized businesses to participate in e-mail marketing. Permission-based marketing can produce incredible returns on investment as well as keep your current customers informed about your company. Discover Media can help your company with e-mail campaigns. We design capture pages on your website that will automatically feed new subscribers into third party email applications such as Aweber and Constant Contact.
